04. Build Your Digital Presence
Secure Your Domain Name
Securing a domain for your business will be a critical initial step in protecting your online presence. The domain will be where your website is connected to and provides the address for your work email accounts.
Develop a Website
Having a website for your small business is one of the most important things you can do when starting out. A website allows you to be found via searches, helps build credibility for your small business and provides an ‘always open’ place for your customers to learn more about your company, services and products.
Embrace Social Media
Once you've secured your domain name, decide which social media platforms align best with your small business. Once you decide, secure your social media handles/accounts. Try and make them as close to your brand and domain name as possible to avoid confusion.
Set up a business Facebook page for your business. You will need to do this through your personal Facebook login.
LinkedIn
For some businesses, LinkedIn provides a great platform to talk to your customers and community. As a note, it’s important to include as much business information as possible on your LinkedIn page including web address, company description, cover photo, and logo.
Create a company page for your small business
X/Twitter
With a global user base of nearly 550 million people, X is a platform to consider when it comes to marketing your small business.
Instagram
If you are planning to use Instagram for your small business, it’s recommended to switch to an Instagram business account
Add the contact details and bio.
Use a linking platform, like Linktree, allows you to link to multiple websites and information in an easy way in your account bio.
YouTube
YouTube is a valuable platform for small businesses to connect with potential customers, drive engaging content, showcase products and offerings, and build brand recognition.
Create a YouTube Channel for any video content.
TikTok
TikTok’s unique discovery algorithm learns what you like over time, which results in the platform sharing your business and brand directly to users who connect to your offerings and message.
TikTok for Small Business Guide
Business Email
A business email is more professional than using your personal one and allows you to keep both separate from one another. Once you have secured your domain name, set up your business email.
Ecommerce
If you are selling products online, you will need to follow some key steps to get your online store up and running.
You will likely need to accept online payments and will need to research the best options for your business.
Google My Business
Google My Business puts your business on the digital map. Potential customers search for the services or products you offer, your business appears on Google Maps and in local search results. This service also allows you to share your address, operating hours, reviews, and contact information.
