Spotlight: Changes
Changes is a greeting card business created to support people battling addiction or on their way to recovery. It was created by Bobbie Hill out of her own frustration that she couldn’t find such cards when she came out of rehab. That moment is one of the most vulnerable times for many people. “If we're not supporting people during that time, it’s inevitable that they will relapse,” said Bobbie.
Today, you can find her selling cards at various markets and events in the Portland area. Her vision is to have the cards available in all recovery centers, mental health centers, and both Native and non-Native communities.
What's your favorite part about owning this business?
Bobbie: My favorite part is that I get to spend quality time with my youngest daughter, Falconn Burkett, who is also my main artist. My addiction forced both of my daughters to be in foster care at different points. Now that I'm clean and sober, I’ve reconnected with my youngest one. She supports me and she also comes out to the community with me to promote mental health awareness.
My whole business is about mental health - recovery from all forms of addiction and self-empowerment. I'm in recovery myself, and I will celebrate 14 years in November. Another part I love is helping the community access the mental health resources they need. My daughter and I have organized resource events where I’ve gathered 10-15 organizations to share information. I have previously partnered with the Indigenous Marketplace and PSU Native American Student and Community Center. This year I partnered with the Painted Horse Recovery.
How has your community shown up for your business?
Bobbie: The community has helped me expand my business by donating art pieces and buying my cards, which allows me to continue promoting recovery and mental health. Every time I think about quitting, someone from the community will come up and say, “I got this card from you a few years ago and it saved me from relapse.” That reminds me it’s not time to quit.
What has been your biggest challenge?
Bobbie: My biggest challenge is expanding my business to reach more people. I don’t use social media, but I am going back to school to learn computer skills. I’d like to set up a website for the business and know how to maintain it. Another challenge is the shame that still surrounds mental health and addiction. Many people have been taught to keep it a secret and the secret keeps us sick. The challenge is creating a community that is more accepting and supportive of those who suffer.
If you were to share a piece of advice for someone considering starting their own business, what would it be?
Bobbie: Know what you want to accomplish with your business. Get ready to work hard, and don't get discouraged if sales aren't what you hoped for at first. Vend in every community you possibly can. Networking is a huge way to expand your business. Know the communities you are vending in and the possibilities are endless.
